Canada's industrial pollution price is our most powerful climate policy. It makes sure large industries pay their fair share for the messes they make — and helps clean up our air, protect our economy, and build a healthy legacy to leave our kids.

But this progress is at risk. Some political leaders want to cancel the industrial pollution price, with no plan to replace it. That would:

🚫 Set us back on the hard-won climate progress we’ve already made together
🚫 Increase our living costs, as health problems, insurance premiums, and economic instability grow
🚫 Undermine Canadian jobs, trade and competitiveness
🚫 Leave escalating climate risks and costs for younger and future generations

Big polluters shouldn’t get a free ride. That’s not fair. It’s not smart. And it’s not what good ancestors do. Good ancestors take responsibility for the messes they help create — so the next generation doesn’t have to.

Our message is simple: We pay for pollution because

we love our kids and grandkids.

A fair price on pollution helps us leave a healthier, safer, and more affordable future for the people we care about most.

Our toolkit will help you call on politicians to stand behind industrial pollution pricing to protect the climate, economy and country we’ll pass on. It will help you start conversations in your community, your workplace, around your kitchen table, or over coffee with a friend.

Most of all, it will help you remind people that cleaning up after ourselves isn't radical — it's responsible. We expect our kids to do it every day with their toys and clothes. It's fair to expect our business and industries to do the same with the harmful pollution they create.