They're counting on us to protect the planet they will inherit. Three in four young Canadians say climate change affects their mental health. Half feel betrayed by governments that delay or avoid meaningful action. They are asking us to do the right thing. We can begin by making sure industries can't pollute for free.
That’s why we’re focused on a simple principle: if you make a mess, clean it up.
When it comes to pollution, that goes for industry too. We already have one of the best tools to make it happen: a price on industrial carbon pollution. It holds polluters accountable so they can’t offload the cost of dirty air, health risks, and extreme weather onto the rest of us - or onto our kids and future generations.
It works. It’s fair. But it’s under threat.
Need help starting a conversation? Not sure what to say to cynics? We’ve got you! Our toolkit will help you stand up for industrial pollution pricing.
Gen Squeeze and the Canadian Association of Physicians for the Environment want politicians to match Canadians' climate ambition. Let's call on them to act now - our kids can’t wait.
Cleaning up after ourselves isn’t radical. It’s responsible. Canada’s industrial carbon price holds polluters accountable for the messes they make — so our kids don't pay the price down the road.
Our kids are counting on us to do more, not less.
Politicians who’d axe the industrial carbon price betray our children -- forcing our kids to pay dearly for the pollution they'd let industry dump for free.
Climate change is like a high-interest credit card. Every time we avoid action, the cost goes up — and it’s the next generation that gets stuck paying the bill.
Floods, fires, droughts, extreme weather — these disasters already cost Canada billions each year, and it’s only getting worse. Pollution pricing helps shift these cost back where they belong: at their source. That’s how we stop offloading financial, environmental, and emotional debt to the young people we care about most.
Pollution from burning fossil fuels doesn’t just warm the planet — it clogs lungs, strains hearts, and shortens lives. And it hits kids, seniors, and people with chronic illness hardest.
Air pollution is linked to roughly 1 in 7 premature deaths in Canada. Pollution pricing helps reduce the emissions that cause asthma, heart disease, and thousands of premature deaths each year. The Canadian Climate Institute estimates that reaching net-zero could save $7 billion annually in health-related costs — freeing up resources in a system that badly needs them.
Every dollar invested in climate action pays back approximately $2 in health care savings alone - a doubled return on investment that more than pays for itself.
The most straightforward step we can take to protect our climate right now is to strengthen what already exists. That doesn't mean we should stop looking for the next big idea, but it does mean that we can't back away from what's here right now - and is already working. Our kids can't afford to wait while we search out a silver bullet. They need us to double down on solutions we have in place.
Let’s be honest — we can’t afford to lose the one tool doing the heavy lifting. By 2030, pollution pricing is expected to account for up to 50% of Canada’s total carbon cuts. That's more than any other single climate policy.
The industrial carbon price works without requiring every individual to change overnight. It creates incentives across the system — for industries, utilities, manufacturers — to clean up their act. That means faster, cheaper, more scalable progress.
"Industrial carbon pricing is Canada’s most important policy for cutting carbon pollution and creating a competitive clean economy… [it] will do more than any other policy to cut greenhouse gas emissions between now and 2030."
Canadian Climate Institute: Five things to know about Canada’s industrial carbon pricing systems
Pollution pricing sends a clear signal to businesses: cleaner is better. And companies are listening.
Every dollar invested in renewable energy generates three times the number of jobs than the same investment in fossil fuels. Canadian industries are already investing more than $4 billion a year in clean energy. Many are using carbon credits to turn lower emissions into revenue — in Alberta, those credits were worth $5 billion in 2024 alone. That’s not theory. That’s the market at work/
As global climate rules tighten and US trade threats grow, Canada needs to protect its economic footing. Countries like the EU already use carbon border adjustments: tariffs on imports from countries that don’t price their pollution. If we don’t keep our own carbon price in place, we’ll have no defense. Pollution pricing is not just climate policy — it’s economic self-defense in a shifting global economy.
Climate change is already weakening Canada’s economy, with costs estimated to reach $25 billion in 2025.
Climate policy is industrial policy, business policy, and economic policy. Canada must step up to avoid being left behind in global markets, and to attract foreign investment from beyond the US. Jurisdictions worldwide are already seeking ‘clean energy advantages’ via low-carbon and lowest cost electricity systems.
Industrial carbon pricing is "a highly effective policy and supports national objectives in this new global environment. It’s a critical strategy for winning on emissions reductions, economic growth, interprovincial trade, and international competitiveness."
Despite all the noise, the industrial pollution price adds virtually nothing to every day costs. By 2030, it will add just 0.1% to the price of goods — about 10 cents on a $100 purchase.
Cutting this policy won’t make life more affordable. But it will cost us more in the long run in medical care costs, insurance premiums, and adapting to extreme weather. And these costs will only go up the longer we fail to act, ratcheting up the unpaid bills we're leaving to our kids.
When it comes to the industrial carbon price, the cheapest path is also the cleanest one.
The industrial carbon price incentivizes emissions reduction in many sectors, like electricity, cement, oil and gas, and chemicals. It asks industries across Canada to step up and take responsibility for the pollution messes they make – and that our kids are poised to inherit. Strengthening this backbone climate and economic policy will create greater certainty across these sectors, so our business can compete on level footing within Canada, and be competitive on the world stage.
Governments are wavering on measures that ask industries to take responsibility for the harmful emissions they create, despite the risky legacy these decisions will help create for our kids and future generations. Limits on oil and gas emissions may go by the wayside. Measures to expanding electric vehicle use are already on hold. This slackening of ambition makes strengthening the industrial carbon price all the more urgent and essential. Canadians shouldn’t be left holding the bag while industries dodge their part.
Among most Canadians, concern about the risks and costs of climate change remains high, as does the desire for governments to act. Polling results converge around these findings:
When groups like the Macdonald-Laurier Institute argue that advocacy for a safer environment is an example of “the ideological preferences of the few” being used “to stymie the economic aspirations of the many” it’s important to keep the consistency of these polling data in mind.
Gen Squeeze’s own national polling found:
Clearly federal, provincial and territorial leaders have a mandate to act boldly to reduce the climate risks and costs we’re leaving to our kids and future generations. Protecting and strengthening industrial pollution pricing should be at the center of these efforts.
Asking industrial polluters to pay for their pollution does not drive-up food costs – contrary to misinformation being spread by some. Just like the consumer carbon price before it, the industrial price has a negligible impact on the cost of consumer goods, including food.
Multiple studies show that things like US tariffs and the low value of the Canadian dollar are the primary reasons for rising food costs in this country. Depending on who you trust, check out research by the Toronto Dominion Bank, the Bank of Canada, or Dalhousie University. The Canadian Climate Institute concludes that “[i]ndustrial carbon pricing has essentially no impact on the price of food and the agricultural sector.”
What IS contributing to rising food costs is changes in our climate. Canada’s 2026 Food Price Report underscores this, noting that:
“Climate change and weather events have become a growing concern for agricultural producers as they face more extreme and unpredictable conditions year after year. Since the supply chain starts with producers, the entire chain is highly sensitive to climate-related disruptions that impact agri-food output. Hot temperatures, droughts and wildfires damage crops and threaten agricultural land, and warmer winters can make crops and livestock more susceptible to pests and disease. When supply cannot meet demand, businesses need to pivot quickly or take the losses, neither of which is economically viable. These extra costs will show up in food prices on the shelves.”
In recent years, climate impacts are particularly notable. The same 2025 Food Price Report includes the following examples:
A robust, nation-wide industrial carbon pricing regime is a key part of the answer to rising food costs – not the problem. Politicians who claim otherwise (despite overwhelming evidence to the contrary) are betraying our kids, who are counting on us to leave to them safe and healthy food-producing ecosystems.
There are many others across Canada who want to leave a cleaner legacy. We’re fortunate to have the support of other courageous good ancestors committed to protecting our kids from climate risks and costs.
