Pollution pricing sends a clear signal to businesses: cleaner is better. And companies are listening.

Every dollar invested in renewable energy generates three times the number of jobs than the same investment in fossil fuels. Canadian industries are already investing more than $4 billion a year in clean energy. Many are using carbon credits to turn lower emissions into revenue — in Alberta, those credits were worth $5 billion in 2024 alone. That’s not theory. That’s the market at work/