Engage traditional media
Get your voice out there by penning an op ed or letter to the editor for a local or national paper. These are a simple yet powerful ways to engage in public discourse, and promote the idea that governments should think long-term about securing wellbeing for all generations. They help raise awareness, influence public opinion, and provide cover for governments to act. Our campaign website already gives you a leg up on key messages you can use or adapt. Reach out to us if you'd like more resources.
Op-Ed vs. Letter to the Editor
|
Format |
Length |
Purpose |
Where to Submit |
|
Op-Ed |
500–700 words |
Express your view on a newsworthy issue. Wellbeing legislation connects with many issues, like the growing costs of extreme weather, who will shoulder the burden rising deficits, or growing mental ill health among young people. |
Local or national newspapers |
|
Letter to Editor |
150–250 words (varies) |
Respond to a specific published article, referencing it directly. |
Same newspaper that published the article |
Follow these helpful writing tips!
🎯 Start with a hook. Grab the reader’s attention in the first sentence.
❤️ Be personal. Use your own story or experience to illustrate why protecting wellbeing for all generations matters to you.
🎯 Keep it focused. Make one clear argument rather than trying to cover everything.
⏳ Stay concise. Stick to the word limit.
💥 End with impact. Leave readers with a call to action or a powerful final thought.
🏡 Localize your message. Local stories often get picked up more readily and resonate strongly with nearby readers.
